- My role
- Performance marketing, lead generation and sales conversion support
- Sector
- Education
- Where
- Colombo, Sri Lanka
Trinity International needed marketing that supported its sales ambitions. Performance campaigns focused on reaching prospective students, generating leads and encouraging the next step towards a consultation.
The work connected audience interest with the enquiry process, with a clear commercial priority: bringing potential customers into conversations that could develop into sales.
Highlights
- University and course guidance
- Student visa applications
- Help with bank funds and documents
- Advice in English and Sinhala, followed by 16,000 people on Facebook
What I did
- Ran performance marketing focused on prospective student enquiries.
- Supported lead generation and sales conversion for the consultancy.
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