- My role
- Google Ads and call generation
- Sector
- Home care
- Where
- Walsall, United Kingdom
For Home Instead in the UK, the priority was direct enquiries from people looking for home care services. Google Ads campaigns focused on reaching potential customers during their search and encouraging them to call.
The work centred on making that connection between an immediate care need and a conversation with the team, with calls and customer enquiries at the heart of the brief.
Highlights
- Personal care
- Companionship
- Home help
- Dementia care
What I did
- Managed Google Ads campaigns for home care enquiries.
- Focused campaign activity on encouraging calls from prospective customers.
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