- My role
- Retail product promotion and audience engagement
- Sector
- Food
- Where
- Sri Lanka
For Edinborough, the brief centred on promoting selected products from its retail range and strengthening their visibility among supermarket shoppers. Product campaigns and audience engagement brought attention to what customers could find on the shelves.
The work connected the brand’s digital presence with its retail offering, giving individual products a clearer place in the conversation.
“The pinnacle of taste and goodness.”
Highlights
- Eazy Cheezy, a uniquely Sri Lankan cheese
- Jams, chutneys, soya sauce, sauces and mayonnaise
- 2026On show at the ProFood ProPack exhibition
- Sold online through ebuyonline.lk
What I did
- Promoted selected products from the retail range.
- Developed audience engagement around products available in supermarkets.
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